Rant on paid private messaging
Not quite my field for some time now, but let me talk a little bit about marketing and communications.
So there are hot contacts, there are cold contacts. And then - there are paid direct messages to a private LinkedIn inbox. If we were to evaluate that last one's chance of making a connection on a temperature scale - it is colder than the heart of your ex. I really do wonder what is the rationale behind the idea that paid violation of my private message box will draw my interest to a 400-word message which has nothing to do with my professional or personal interests? I have bad news for you, marketing-budget-spenders - I won't even bother to evaluate if it does. Straight to /dev/null, my dear sales person, nothing personal, exactly like in your message. Also, if your sales/marketing guy does this to promote your product, I would question their common sense.
But as anyone who has delivered at least one tiny project, I am always open to the possibility that it is my understanding that is limited. Would be really happy to hear how exactly this "marketing" is supposed to work from practitioners.

